Smith has been crafting and selling top of the line optics for over 50 years. They were pioneers in advancing products and pushing boundaries to fuel fun beyond walls. They design gear where every detail makes a difference and you require the best quality. Most recently Smith has created the most scientifically advanced polarized lens technology, ChromaPop, while simultaneously creating a dramatically new approach to ventilation and protection in snow and bike helmets through the use of Aerocore technology. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality.